How to Display Client Logos

Client logos and a "trusted by" bar aren't quite the same job.

A trusted-by row is a blanket credibility signal: it says "other companies use this" in general. A client logo section is usually more specific: it's on a services or portfolio page, and it's implicitly saying "here's a sample of who we've done this exact kind of work for." The framing is narrower, and it usually earns a bit more space and context than a bare row of logos.

Group logos by what they prove

If you do several kinds of work, say, brand design and web development, grouping client logos by which service they relate to (even with a small subheading) tells a more useful story than one giant mixed row. A visitor looking specifically for "have they done e-commerce sites before" shouldn't have to guess which of your twelve logos is the answer.

Consider pairing logos with a one-line result

A logo says who. It doesn't say what happened. Even a short line under a handful of the logos, like "Redesigned checkout flow, +18% conversion," turns a logo wall from decoration into evidence. You don't need this for every logo; three or four with a one-liner and the rest as a plain row works well.

Getting the visual consistency right

Same issue as any logo row: files arrive in different formats and colors, and lining them up by eye in a design tool is slower than it should be. Our Logo Bar Generator handles the auto-alignment and optional recoloring, so you can focus on the grouping and the one-line results instead of nudging pixels.

A quick note on permission

Using a client's logo to factually say "we worked with them" is generally fine and extremely common practice. It's different from implying an endorsement they didn't give. If a client's brand guidelines are strict (some enterprise companies genuinely have this in writing), a quick check avoids friction. For most freelancers and smaller agencies, a simple heads-up email is more than enough.