How to Create a Trusted-By Section

A practical guide, not a lecture.

A "trusted by" section is just a row of logos that tells a visitor "other companies like you already use this." It works because it's fast: a reader can scan five logos in under a second, where a written testimonial takes fifteen. That speed is the entire point, and it's also where most trusted-by sections go wrong: people add too many logos, in too many colors, at too many sizes, and the row ends up looking like a browser tab bar instead of a deliberate statement.

Pick logos people actually recognize

Five logos a visitor knows beat fifteen they don't. If your biggest client is a mid-size company nobody's heard of, it still might be worth including if the logo itself looks credible (clean, modern, professionally designed), but don't pad the row just to hit a round number. A short row of strong names reads as selective. A long row of unknown ones reads as desperate.

Make them look like they belong together

This is the part that's genuinely fiddly by hand. Logos arrive in every aspect ratio imaginable. A wordmark is wide and short, an icon-based logo is closer to square, and if you just paste them in at "looks about right" sizes, the row ends up visually lopsided even though every logo is technically the "same height" in pixels. What actually matters is optical weight: two logos at the same pixel height can look wildly different in visual size depending on how much of that height is actual ink versus whitespace inside the file.

Color is the second issue. A page with five brand-colored logos next to each other usually looks noisier than the same five logos in a single flat color or grayscale. The eye reads "trusted by" faster when it's not also trying to process five unrelated color palettes at once. If you want the polished, agency-style look, converting everything to one shade first is usually the move.

This is exactly the fiddly part our Logo Bar Generator is built to handle. It trims whitespace automatically, matches every logo to the same optical height, and can convert the whole row to grayscale or a single flat color in one click.

Where to put it

Directly under the hero section is the most common placement, and for good reason: it's the first thing a skeptical visitor sees after your headline, right when they're deciding whether to keep reading. A second good spot is right above your pricing section, where doubt tends to spike again. Putting it in the footer, where almost nobody scrolls, wastes the whole point of it.

One thing to check before you publish

If any of the logos belong to actual customers, it's worth a quick check that you're allowed to display them. Some contracts include a clause about it, and even without one, a short "mind if we add your logo to our site?" message costs you nothing and avoids an awkward takedown request later.