How to Create a Sponsor Logo Wall

Sponsor walls have one rule that trusted-by bars don't: size is political.

If you're building a sponsor logo wall for a conference, meetup, or event page, the biggest difference from a standard trust bar is that uniform sizing is usually the wrong call. Sponsorship tiers exist because sponsors pay different amounts for different visibility, and a title sponsor whose logo is the same size as a bronze sponsor's is a fast way to get an annoyed email before your next event.

Design in tiers, not one flat row

The usual pattern: one large logo (or a small handful) for the title/presenting sponsor, a medium row for gold/silver-tier sponsors, and a smaller, denser row for community or supporting sponsors. Within each tier, sizing should be consistent. That's where the "make everything line up" problem still applies, just per-tier instead of across the whole wall.

Use a visual divider between tiers

A thin line, a dot, or a small label ("Gold Sponsors") between tiers does a lot of work. It stops the wall from reading as one undifferentiated blob of logos and makes the hierarchy obvious at a glance. Our Logo Bar Generator has a built-in separator option (a line, dot, or a couple of other styles) that works well for exactly this: build one row per tier and use the separator to mark the tier changes within each row, or simply stack separate rows with a heading above each.

Keep the wall from feeling cluttered

Even within a single tier, resist the urge to shrink logos further just to fit "one more" sponsor per row. A wall that wraps to a second line looks intentional; a wall where every logo is squeezed to 40px to avoid wrapping looks cramped. Give it the vertical space it needs.

Export it in a size that matches where it's going

A sponsor wall for a conference website needs different dimensions than one for a printed program or a closing slide in a deck. Decide where it's going first, then set the outer margin and background accordingly. A transparent background drops cleanly into a colored website section, while a white background works better for print.